Eco Initiative & Partnerships

Sustainable sailing and collaborative partnerships

The Ecoship initiative, led by the Haynes family, showcases how traditional sailing can inspire sustainable innovation. With the SV Florette as its flagship, the Ecoship program promotes eco-friendly tourism, explores historic trade routes, and supports environmental research on climate change and ocean pollution. This commitment to reducing emissions and preserving maritime heritage is a model for the shipping industry.

In collaboration with Marago Coffee, we introduce VELA-VELA, a premium Italian coffee brand transported exclusively by wind power aboard the SV Florette. This partnership reflects a shared dedication to sustainability, combining family values, artisanal quality, and a passion for protecting the planet while fostering meaningful cultural connections.

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